Mgr-Marketing Strategy
Company: Disney Experiences
Location: Glendale
Posted on: October 17, 2024
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Job Description:
Manager, Marketing Strategy - -Job Summary: - -Disney Consumer
Products (DCP) brings the magic of Disney's beloved stories,
franchises, and characters to families and fans around the world.
From toys to apparel, books to games, our marketing organization
has a meaningful effect on The Walt Disney Company (TWDC) and the
markets in which we operate. With a portfolio of renowned brands
including Disney, Pixar, Marvel, 20th Century Fox, National
Geographic, and Star Wars, we are a worldwide industry and category
leader delivering innovative products that entertain and inspire. -
-As a Manager, Marketing Strategy with the DCP Marketing Team, you
will help lead the global multi-year, go-to-market strategies and
execution of North America communication plans across a variety of
franchises and categories such as Mickey and Friends, Disney
Animation Classics, Disney Princess, Disney's Frozen and Pixar.
You'll develop compelling marketing programs and work with internal
Cast Members, external licensees and agencies across marketing
strategy, creative advertising, PR and communications, customer
engagement and franchise/commercial teams. You will be responsible
for leading a team of marketing strategists to provide strategic
input, build, shape, and implement integrated communication plans,
evaluate creative, and monitor and analyze campaign performance as
part of a dynamic global marketing team. - -This position will
report to the Senior Manager, Marketing Strategy. -
-ResponsibilitiesDrive annual business results by developing
full-funnel marketing programs that incorporate strategic planning,
critical thinking, analytics and innovation across complex
projects: - -
The hiring range for this position in Glendale, CA is
$124,900.00-$167,500.00 per year. The base pay actually offered
will take into account internal equity and also may vary depending
on the candidate's geographic region, job-related knowledge,
skills, and experience among other factors. A bonus and/or
long-term incentive units may be provided as part of the
compensation package, in addition to the full range of medical,
financial, and/or other benefits, dependent on the level and
position offered.
Keywords: Disney Experiences, Sun City , Mgr-Marketing Strategy, Advertising , Glendale, Arizona
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